
Concept
Do you want to catch monster size predator? If your answer is Yes, then the PROREX brand is providing you the best solution. Targeting the predator fish (pike, zander and perch), we will provide a huge range of specialized lure fishing related products, reels, rods and terminal tackle including lures.
Naming
PROREX is a brand for anglers who search his monster fish. The attitude should be PROactive to seek your monster, and PROgressive action is always needed. And the targeted fish is going to be naturally king-size fish (The word for king is REX). Here the brand name of PROREX is made with combining these meanings.
"SEEK YOUR MONSTER"
To reach monster fish and conquer them, angler has to place himself in the middle of wilderness. For some, this procedure is more important than the target’ s size itself. The predator fishing experience includes all these mentality, to make itself more satisfactory. To represent this, we have made the branding catch copy of "Seek Your Monster" with PROREX.

GLOBERIDE, as a lifetime sports company, we sincerely engage in environmental conservation activities and have established "BE EARTH-FRIENDLY" as our code of conduct, with the aim of contributing to people around the world who love nature and sports.
As part of that, Since long years Daiwa has continued to clean up trashes at fishing sites and environments with peoples as part of our ThinkClean activities.
In October 2009, this "Think Clean" activity was renamed and streamlined by "BE EARTH-FRIENDLY" and we do not only clean up fishing environments, but also support the activities of the Daiwa Young Fishing Club (Daiwa Young Fishermen's Club) in Japan.
In addition to cleaning up fishing grounds, the company has also been involved in activities to convey the importance of the natural environment to children through schools such as the Daiwa Young Fishing Club (DYFC) and the development of environmentally friendly products.
We have also developed a wide range of environmental activities, including the development of environmentally friendly products.
Why don't we start with the basics, such as not producing your own garbage and picking up any garbage you notice?